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saor christian louboutin

Christian Louboutin en vente
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who is christian louboutin
billige louboutin sko
Christian Louboutin Männer Schuhe

Marketeiros improvaveis

terça-feira, 1 de abril de 2014

Segmentação de produto Christian Louboutin

Christian Louboutin!

Nosso produto escolhido para ser divulgado esta semana é, nada mais, nada menos que os sapatos de sola vermelha mais desejados do mundo.

Comecem a reparar nas fotografias tiradas nos “Red Carpets” ou os famosos tapetes vermelhos onde as celebridades param para ser clicadas. Reparem que as mulheres se viram de lado e erguem levemente o pé para mostrar um solado vermelho. Esta é a marca registrada que consagrou Christian Louboutin, um dos maiores designers de sapatos do momento. O francês é um dos nomes atuais que dita moda nos pés das celebridades de Hollywood. E é fácil reconhecer à distância quem calça seus extravagantes modelitos. Sola vermelha e saltos altíssimos aos quais nem Angelina Jolie, mesmo grávida, resiste. Além dela, a lista de clientes ilustres inclui a descolada Victoria Beckham, Katie Holmes, Nicole Richie, Kate Winslet e Dita Von Teese. Todas elas mulheres lançadoras de tendências e que sabem se equilibrar com leveza em cima do salto.

Ou seja, os solados vermelhos são dignos de tapete de Oscar e celebridades mundiais.

“Uma funcionária minha sempre pintava as unhas. Um dia peguei o esmalte dela, passei na sola, e o sapato ganhou vida”, diz o estilista.

Em 1979, com cerca de 15 anos, ele já fazia rascunhos de seus próprios sapatos para dançarinas. Com isso, nosso pequeno gênio da moda ganhou o mundo e o bom gosto das famosas.

Qual o público alvo?


Normalmente, em sua grande maioria, o publico feminino é o alvo principal. Incluindo as famosas.
Para se sustentar um Louboutin no pé, você tem que ter uma carteira recheada.

"Fascinado por sapatos desde criança, o designer usou como base de suas primeiras coleções rascunhos de infância feitos em seus cadernos de escola. Sem loja, ele ia a cabarés e boates para vender seus sapatos. “As mulheres ficavam nuas, mas continuavam calçadas”, contou ele certa vez em uma entrevista à revista Marie Claire."

Onde o publico se encontra?

Localizam-se, em maior concentração, nos Estados Unidos, para ser mais exato, em Hollywood, o berço das celebridades.

"Os sapatos de Louboutin não são mesmo para qualquer uma. Dois anos mais tarde, em 1994, a marca inaugurou uma loja na cidade de Nova York. Um modelo básico custa em torno de US$ 500, mas pode ultrapassar facilmente a cifra de US$ 1.000 dependendo do material com o qual é feito."

Qual a idade do publico alvo?

Em grande maioria, estão as famosas estrelas de cinema, com cerca de 25 a 30 anos. Claro que há uma parcela abaixo e acima disso.

"Foi na esfera das festas, dos tapetes vermelhos, das ocasiões em que todo mundo comenta o que todo mundo usa que Louboutin se superou – como bem atestam freguesas fiéis como Caroline de Mônaco, Nicole Kidman e, surpresa, Sarah Jessica Parker."

Como o publico alvo age? Ou pensa?

As mulheres, para obterem um Louboutin, normalmente não "pensam". Elas simplesmente têm dinheiro, compram e saem exibindo os pés nas festas mais badaladas e clicadas do mundo.
Como Christian tem um estilo próprio, e as mulheres amam o termo EXCLUSIVIDADE, é o que basta para que seu desejo pelos sapatos vá ao topo.

Como o público alvo se comporta?

 fácil reconhecer à distância quem calça seus extravagantes modelitos. Sola vermelha e saltos altíssimos"
Ou seja, as mulheres que usam Louboutin adoram ser o centro das atenções. Ver vários dedos sendo apontados, pessoas arfando e dizendo "Ela está usando um Christian Louboutin", tudo não passa de status.
Mas convenhamos, é o status mais Chic do mundo!
O estilo de vida dos famosos que abusam da marca é alto, então problemas financeiros são praticamente inexistentes.
E por fim, a motivação é basicamente o LUXO. O PRAZER de desfilar usando um sapato mundialmente famoso. O principal beneficio é o prazer.






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